Guidelines for UFUND Participation
UFUND is American University’s crowdfunding platform providing fundraising and marketing support for AU programs and initiatives sponsored by key constituents of the university community. Our goal is to help you raise money for an important project or effort that will benefit AU students, faculty and staff through crowdfunding.
The UFUND Review Committee consists of staff from the Office of Development and Alumni Relations. Each application will be evaluated according to the same criteria:
Funds raised must be used for the purpose(s) described in the application. Any changes to the original funding purpose must be discussed with the UFUND Review Committee. If a project does not reach its funding goal in the time allotted, the gifts will remain in the fund to be used towards an appropriate expense at the discretion of the vice president of development and alumni relations in consultation with the fund administrator.
Applications for inclusion on the university’s UFUND site are accepted through this link for the fall UFUND campaign and spring UFUND campaign. Projects may qualify for both fall and spring campaigns on a case-by-case basis. The fundraising campaign for each semester will run for 30 days. Extensions for the projects can be considered depending on the case of the project.
Any AU faculty, staff or student can submit their idea on this site and include a campaign title, summary, and fundraising goal. Once it’s approved, you will be able to build the content for your crowdfunding page.
All projects proposed by the Office of Campus Life must be approved by Director of Administration and Budget and Director of Student Activities prior to application.
Please allow up to one week for review of your application. Once approved, project members should have a full project description, photos, and a brief video geared towards potential donors on why they should support your project and donate ready for the project page. These items are mandatory to launch a successful project. Prior to the crowdfunding project launch, project leaders should also have a marketing strategy that includes email and social media outreach and promotion to your supporters and community. The project page, marketing strategy, and contact list of supporters within your community should be ready for their fundraising project’s campaign kickoff on November 1 or April 1.